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IOI Shelf Genius

Discover How to Stand Out at Shelf

We uncover consumers’ real experience at the shelf, and help you determine what you need to do to catch their attention and move your product into their shopping carts. We explore all aspects of the retail experience, including where your product is shelved in the store, packaging, signage, planograms, and adjacencies, and the potential of freestanding and end-cap displays. You’ll be surprised to learn what customers really experience when they’re in the store!

Our Approach

Techniques

  • We typically combine an in-depth conversation about brand attitudes and usage with a visit to a retail location with a consumer, so that we can observe their browsing and shopping behavior and discuss it with them as it unfolds in real time.

Methodologies

The best method for this solution is a combination of in-depth interviews and shop-alongs with consumers.

Filed Under: Our Products

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