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Our Methods

Our toolkit includes tried-and-true methods as well as innovative digital solutions.
Explore our case studies to see how we put some of these methods to work.

QUAL/QUANT PLUGIN

Quant-integrated in-depth webcam interviews that allow for real-time probing and follow-up by certified moderators

In-Person Focus Groups

Live, up-close, and personal feedback from the people you need to hear from

Mini groups

A more intimate option for more complex topics

Online Bulletin Boards

Get the insights and depth you need even when you can’t (or don’t want to) get everyone into a room

Online Chats

A digital focus group option that brings people together from anywhere in the country

Online Communities

All the convenience of online research, when you need to track feelings and behaviors over time.

In-depth Interviews

One-on-one insight depth that’s highly flexible, depending on your needs and budget.

Shop-alongs

Accompany your consumers in real time as they shop for your products.

In-home Ethnographies

Access the kinds of insights you can only get when you’re invited into your consumers’ world.

To Be Determined…?

We’re restless researchers, never content to settle for the same old bag of tricks.

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We love working directly with companies to answer your business questions
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