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IOI Real Connect

Uncover the Emotional Connections to Your Brand

We go beyond conscious experience playback to uncover the unconscious, emotional ties consumers have with your brand –  and help you identify the best ways to build the relationship on those ties.

Our Approach

Techniques

  • We employ a wide variety of projective techniques and visualization exercises to access consumers’ authentic emotions.
  • We lead customers through an exploration of the functional and practical benefits of your product or service to discover the emotional end benefits that truly drive what they select and use.

Methodologies

We most commonly use in-person group sessions or webcam IDIs for this purpose, but have also had great success using online group sessions

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