• Skip to main content
  • Skip to footer

InsideOut Insights

  • About Us
    • Why InsideOut Insights
    • Meet Our Team
    • Partnering With Us
    • Recent Clients
    • Testimonials
    • COVID 19 Insights
  • Our Products
  • Our Methods
  • Contact Us

In-Person Focus Groups

Live, up-close, and personal feedback from the people you need to hear from.

  • What they are: A focus group is an in-depth discussion, led by a moderator, focused on a specific topic and conducted in a neutral environment. Focus groups are conducted with a group of people carefully selected based on pre-determined criteria.
  • Our approach: We typically recommend 60- to 90-minute sessions with a smaller number of respondents (6 to 8) in order to maximize the quality and depth of insights. With too many people in the room, you won’t hear enough from everyone — and if you keep them there too long, you run the risk that fatigue will get in the way of discovery.

Filed Under: Our Methods

Footer

We love working directly with companies to answer your business questions
Schedule a free consultation

Are you a market researcher, seeking a fantastic partner to help you deliver qualitative insights to our clients?

Learn about partnering with us

Get in touch and we’ll help you find a solution!

InsideOut Insights © 2025 · Site by Ajitate · Login