• Skip to main content
  • Skip to footer

InsideOut Insights

  • About Us
    • Why InsideOut Insights
    • Meet Our Team
    • Partnering With Us
    • Recent Clients
    • Testimonials
    • COVID 19 Insights
  • Our Products
  • Our Methods
  • Contact Us

In-home Ethnographies

Access the kinds of insights you can only get when you’re invited into your consumers’ world.

  • What they are: IOI moderators schedule a visit with respondents in their own homes, to see first-hand the context in which they’re using products.  In-home ethnographies are great for adding color and context to consumers’ lives, so you can get a more intimate picture of who your buyers are, how they live, what’s important to them, and how your products or services fit into the landscape of their daily lives.
  • Our approach: Understandably, clients often want to accompany the moderator to in-homes. Observing in-homes first-hand can be an invaluable experience for an organization, but we recommend keeping observers to a minimum – one individual – to maximize the quality of the interviews.

Filed Under: Our Methods

Footer

We love working directly with companies to answer your business questions
Schedule a free consultation

Are you a market researcher, seeking a fantastic partner to help you deliver qualitative insights to our clients?

Learn about partnering with us

Get in touch and we’ll help you find a solution!

InsideOut Insights © 2025 · Site by Ajitate · Login