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New Problems Require New Solutions

Consumers are facing unexpected challenges and ordeals as they adjust to a radically different way of living. There are great opportunities for industries that can offer innovative solutions. Reach out to learn more, and let us know what you’re curious to learn about your industry—we’ll ask our community, at no charge to you.

GROCERY/FOOD SERVICES, FOOD MEDIA INDUSTRIES

Consumers would welcome practical tips and guidance from brands to help them eat well and stay healthy with limited options.

TECH/COMMUNICATION INDUSTRIES, CULTURAL GATHERINGS INDUSTRIES (WEDDING, DEATH CARE, GRADUATION)

• Video calls are increasingly more common and welcome—but consumers are desperate to be with, touch and hug their loved ones, and don’t want to sacrifice meaningful life events because of gathering restrictions.
• Innovative virtual reality solutions that can close the distance and keep us safe while making us “feel” closer would be welcome.

HEALTH CARE AND CPG INDUSTRIES

• Stress and anxiety is causing consumers to be more distracted than usual, which can result in accidents. Parents trying to work from home may have a harder time supervising their young children’s every move, right at the time when disinfection products are more likely to be out in easy reach, rather than behind childproof safety latches.
• Safety is on everyone’s minds now, more than ever—but we can’t let our focus on hand washing blind us to other dangers. Consumers will appreciate PSAs with tips and solutions to keep them safer and alert to new hazards at home.

Upcoming topics include:
How are consumers’ perceptions about company actions and communication evolving?
What impacts is the crisis having on relationships?

Filed Under: COVID 19 Insights

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